India’s Most Popular Beauty And Lifestyle Brands !!

by Priyanka Vaidya

In this segment, we are going to discuss about the prominent beauty and lifestyle brands in India. These top-listed brands are doing great in their specific fields such as beauty, fashion, and personal care brands.

🛍️ 1. Nykaa

It is an online beauty and cosmetics marketplace with huge customer-engagement. It offers deals, and discounts to keep the customer-brand relationship intact. It was founded by Falguni Nayar in 2012, and since then, it is unstoppable. It has come into offline service, and also with a strong online presence. It is trusted for authenticity, and excellent service. With it’s USP of providing high-end products such as (Huda Beauty, MAC, Maybelline & Loreal Paris) it’s driving the engagement with customers more & more everyday.

💄 2. Tira

It is a recently launched online beauty retail platform in 2023 by Reliance. It focuses on high-end to niche brands for Gen Z & Millennial. For men’s grooming, skincare, makeup & fragrances. The USP of the brand is omnichannel approach including online presence & physical stores backed by Reliance’s retail network.

👗 3. Zivame

It is an online intimate and lingerie wear platform founded in 2011. It actively promotes lingerie, sleepwear, maternity wear and activewear. It is India’s first e-commerce lingerie brand promoted in India with high customer engagement offering multiple brands including it’s own launch of brand. It introduced its own label to make the platform more inclusive for all the type of women. It is known for its fit and discreet packaging offering reliability and creating trust with customers.

👙 4. Clovia

It is a D2C (Direct to customer) intimate wear and fashion brand launched in 2013 offering wide variety of intimate wear to women aged from 18-40. It focuses on lingerie, sleepwear, intimate wear and sportswear. It recently added a personal care by the name ‘Clovia Botaniqa’. It provides high-end affordable, and stylish fit to Indian body types and shape wear with its tech-driven fit recommendations.